Where Indian Tradition
Meets Modern Vision
Urbanrani was born from a single, enduring belief — that the Indian blouse is not a mere garment, but a canvas for storytelling. Founded in 2019 by designer Ishita Mehrotra, our atelier began in a sunlit studio in Jaipur, where Ishita's childhood memories of her grandmother's silk sarees and intricate zardozi work collided with her formal training in contemporary fashion.
Every Urbanrani blouse is the result of hundreds of hours of collaboration — between our in-house pattern makers, master kaarigar embroiderers, and the women who will ultimately wear them. We source only the finest Banarasi brocades, Kanjivaram silks, and hand-woven chanderi, ensuring each piece carries the heritage of the loom alongside a silhouette built for today.
Across five collections and over ten thousand customers, our promise remains unchanged: to craft blouses that make a woman feel like herself — only more radiant.