Introduction & Our Commitment
Welcome to UrbanRani — where tradition meets contemporary elegance. This Privacy Policy governs how we collect, use, and protect the personal information you share with us when you shop our collections, interact with our platform, or reach out for support.
We treat your data with the same reverence we bring to our craft. Every piece of information you entrust to us is handled with absolute care, transparency, and purpose. By visiting urbanrani.com or placing an order, you agree to the practices described in this policy.
If you have questions at any point, our dedicated privacy team is here to assist. This policy applies to all users of our website, mobile experience, and related services.
Secure Shopping
End-to-end encryption protects every transaction you make with us.
Protected Data
Your personal details are never sold to third parties. Ever.
Safe Transactions
PCI-DSS compliant payment processing on every order.
Customer Privacy
You control your data. Access, update, or delete it anytime.
Information We Collect
We collect information to provide you with a seamless, personalised luxury experience. The information we gather falls into two categories: what you share with us directly, and what we observe as you interact with our platform.
Information You Provide Directly — When you create an account, place an order, or contact us, you share details that allow us to serve you better.
- Full name, billing and shipping address for order fulfilment
- Email address and phone number for communication and support
- Payment information — processed securely and never stored on our servers
- Size preferences, style choices, and wishlist items to personalise your experience
- Messages, reviews, and feedback you submit to us
- Account credentials including your chosen username and password (encrypted)
Information We Collect Automatically — When you browse urbanrani.com, we gather anonymised usage data to improve our platform.
- IP address and approximate geographic location (city-level)
- Browser type, device model, and operating system
- Pages visited, time spent, and browsing patterns on our website
- Referral sources — how you arrived at our site
- Click-through behaviour and product interactions
How We Use Your Information
Every piece of information we collect serves a specific, legitimate purpose. We do not use your data for anything beyond what is described here, and we never monetise it by selling it to advertisers or data brokers.
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Processing & delivering your orders | Name, address, payment details | Contractual necessity |
| Account management | Email, name, preferences | Contractual necessity |
| Customer support | Contact details, order history | Legitimate interest |
| Personalised recommendations | Browsing & purchase history | Consent |
| Marketing communications | Email, preferences | Consent |
| Fraud prevention & security | IP address, device data | Legitimate interest |
Data Protection & Security
We invest significantly in protecting your information. Our security infrastructure is designed to meet the highest standards of data protection, because your trust is the foundation of everything we do.
Our servers are hosted in ISO 27001-certified data centres. All data in transit is encrypted using TLS 1.3, and sensitive data at rest is encrypted using AES-256. We undergo regular third-party security audits and penetration testing.
In the unlikely event of a data breach that poses a risk to your rights, we will notify you and the appropriate authorities within 72 hours, in accordance with applicable data protection law.
- 256-bit SSL/TLS encryption for all data in transit
- AES-256 encryption for sensitive data at rest
- Two-factor authentication available for all accounts
- Regular penetration testing and security audits
- Strict internal access controls — minimal staff access to personal data
- PCI-DSS Level 1 compliant payment processing
Third Party Services
To provide you with a complete luxury shopping experience, we work with carefully selected third-party service providers. These partners operate under strict data processing agreements and are permitted to use your data only for the specific purpose we engage them for.
We never sell your data. Any sharing with partners is strictly necessary for delivering our services to you.
- Payment Processors — Razorpay, PayU, and Stripe process your payment details. They are PCI-DSS compliant and we receive no raw card data.
- Logistics Partners — Delhivery, Blue Dart, and partner courier services receive only the information needed to deliver your order.
- Analytics Providers — Google Analytics (with IP anonymisation) helps us understand site performance.
- Email Service Providers — Used to send order confirmations, shipping updates, and (with your consent) newsletters.
- Customer Support Tools — Help us manage support tickets and live chat conversations.
Our website may contain links to external boutiques, designers, or editorial platforms. UrbanRani is not responsible for the privacy practices of third-party websites. We encourage you to review their policies before sharing personal information.
Your Privacy Rights
You have meaningful rights over your personal information. We honour these rights fully and make it easy for you to exercise them at any time.
Request a copy of all personal data we hold about you
Correct inaccurate or incomplete information at any time
Request deletion of your data where no legal basis exists
Object to processing based on legitimate interests
Receive your data in a structured, machine-readable format
Limit how we process your data in specific circumstances
To exercise any of these rights, email us at privacy@urbanrani.com with the subject line "Privacy Rights Request." We will respond within 30 days. There is no charge for making a request.
Marketing Communications
We send marketing communications only when you have given us explicit consent. Our newsletters and collection updates are curated to bring you only the most relevant news from the world of UrbanRani — new arrivals, exclusive launches, and special events.
You may withdraw your consent and unsubscribe from all marketing emails at any time by clicking the unsubscribe link in any email we send, or by updating your preferences in your account settings. Transactional emails (order confirmations, shipping updates) are not affected by your marketing preferences.
- Marketing is always opt-in — we never add you without your consent
- Unsubscribe links are present in every promotional email we send
- Preference centre allows granular control over communication types
- WhatsApp and SMS updates are sent only with specific opt-in
- We honour opt-out requests within 5 business days
Policy Updates
We review and update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will notify you by email (if you have an account) and by posting a prominent notice on our website.
The "Last Updated" date at the top of this page indicates when this policy was last revised. We encourage you to review this page occasionally to stay informed about how we protect your information.
Continued use of UrbanRani's website after changes are posted constitutes acceptance of the revised policy. If you do not agree with any changes, you may close your account by contacting us at privacy@urbanrani.com.
For material changes that affect your rights or how we use your data, we will always seek fresh consent where required by law, rather than relying on acceptance through continued use.
Contact Information
privacy@urbanrani.com
support@urbanrani.com
+91 98765 43210
+91 98765 43211
UrbanRani Studio, 14B Camac Street,
Kolkata — 700 017, West Bengal
Monday - Saturday
10:00 AM - 7:00 PM IST